Are you ready to ride the wave of social media trends for mortgage brokers in 2024? This is where the future of client engagement is headed.
As we venture into 2024, the digital landscape is evolving more rapidly than ever before. For mortgage brokers looking to stay ahead, understanding and adopting the upcoming social media trends is not just an option, but a necessity.
These trends are not just about staying relevant; they are about revolutionising the way mortgage professionals connect, engage, and build trust with their audiences.
By not embracing these emerging trends, mortgage brokers risk falling behind in an increasingly competitive market. Staying static in your digital strategy could mean losing out to those who adapt and thrive in the dynamic social media world.
The digital era demands innovation and agility, and falling behind could significantly impact your brand's visibility and client engagement.
Let's take a closer look at what's in store:
This platform is emerging as a key player for interactive client engagement. Brokers like Phil from Oak Financial are pioneering this trend, leveraging TikTok's live Q&A sessions to connect with hundreds of potential clients, answering over a thousand questions in real-time.
🔘YouTube's New Frontier:
The platform is rapidly becoming a valuable tool for mortgage advisors. It's more than just video hosting; it's about creating content that addresses market challenges, providing valuable insights, and establishing oneself as an industry authority.
This trend goes beyond mortgage discussions. It's about embedding oneself in the local community, interviewing local business owners, and becoming a go-to influencer in the area. This approach isn’t just about business; it's about creating a network of opportunities and referrals within your community.
How do you plan to adapt to these 2024 social media trends in your marketing strategy?
----------------- 🚨ACTION STEPS: 🚨-----------------
Here are my 3 areas that I would take action on write now⬇️
1️⃣Master TikTok Live:
Start planning regular live sessions. Use these platforms to answer FAQs, discuss market trends, and offer advice, thus building a community around your expertise.
2️⃣Create Valuable YouTube Content:
Develop a content calendar that includes a mix of educational videos, market updates, and client testimonials. Focus on topics that resonate with your audience, providing them with the insights they need in an uncertain market.
2️⃣Launch a Local Podcast:
Identify local business leaders and influencers to feature on your podcast. Focus on topics that interest your community, from business tips to local events, making your podcast a hub for local insights and discussions.
Are there other trends you foresee becoming crucial for mortgage brokers?