UNLOCK THE SECRETS TO BECOMING AN UNFORGETTABLE MORTGAGE BROKER
Ever wondered how to skyrocket your brand as a mortgage broker without breaking the bank?
It's not just about throwing money at ads.
There are three key media types to master: pay for it, earn it, or own it. Each offers a unique path to success.
Neglecting these options can leave you in the dust, struggling to catch up with competitors.
Without the right approach, your hard-earned efforts might just vanish into thin air.
Take Matt Chapman, for instance. By focusing on earned media, Matt consistently lands features in top industry publications like 'Cover Magazine'.
Building a solid reputation and gaining recognition naturally.
It's not about paying for a false title; it's about authentic, hard-earned authority.
So here is what I would recommend you do…
1️⃣Focus on Owned Media First:
Leverage your website and social platforms to control your message and engage directly with your audience.
2️⃣Build Towards Earned Media:
As your reputation grows, opportunities for features in magazines and podcasts will follow.
3️⃣Invest in Paid Media Wisely:
Use it to amplify your established brand, not as a starting point.
What's been your experience with these media types? Have you found a particular order that works best for you?
If you’re looking for more tailored advice check out the following 3 areas
Personalised 1-on-1 Coaching
Elevate your business with bespoke coaching. Delve into your unique challenges and unlock your full potential:
Unlock Your FREE Mortgage Marketing Blueprint
Discover the keys to successful mortgage marketing. Get your complimentary blueprint and start revolutionising your marketing approach today:
Tune Into the Mortgage Marketing Mastery Daily Podcast
Join me daily for insights, strategies, and mastery in mortgage marketing. Listen now and subscribe for updates: