UNLOCK THE SECRETS TO BECOMING AN UNFORGETTABLE MORTGAGE BROKER

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3 Ways To Market Your Mortgage Business

January 16, 20242 min read

Ever wondered how to skyrocket your brand as a mortgage broker without breaking the bank?

 

It's not just about throwing money at ads.

 

There are three key media types to master: pay for it, earn it, or own it. Each offers a unique path to success.

 

Neglecting these options can leave you in the dust, struggling to catch up with competitors.

 

Without the right approach, your hard-earned efforts might just vanish into thin air.

 

Take Matt Chapman, for instance. By focusing on earned media, Matt consistently lands features in top industry publications like 'Cover Magazine'.

 

His secret?

 

Building a solid reputation and gaining recognition naturally.

 

It's not about paying for a false title; it's about authentic, hard-earned authority.

 

So here is what I would recommend you do…

 

1️⃣Focus on Owned Media First:

 

Leverage your website and social platforms to control your message and engage directly with your audience.

 

2️⃣Build Towards Earned Media:

 

As your reputation grows, opportunities for features in magazines and podcasts will follow.

 

3️⃣Invest in Paid Media Wisely:

 

Use it to amplify your established brand, not as a starting point.

 

What's been your experience with these media types? Have you found a particular order that works best for you?


If you’re looking for more tailored advice check out the following 3 areas 

Personalised 1-on-1 Coaching

Elevate your business with bespoke coaching. Delve into your unique challenges and unlock your full potential:

https://www.ashborland.com/

Unlock Your FREE Mortgage Marketing Blueprint

Discover the keys to successful mortgage marketing. Get your complimentary blueprint and start revolutionising your marketing approach today:

https://free.ashborland.com/

Tune Into the Mortgage Marketing Mastery Daily Podcast

Join me daily for insights, strategies, and mastery in mortgage marketing. Listen now and subscribe for updates:

https://podcasts.apple.com/gb/podcast/mortgage-marketing-mastery-sales-marketing-tips-for/id1500257189

Ash Borland

Mortgage Marketing Coach

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