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How to Optimize Your Website for Mortgage Leads: A Step-By-Step Guide for Every Mortgage Broker

September 11, 2023β€’3 min read

How to Optimize Your Website for Mortgage Leads: A Step-By-Step Guide for Every Mortgage Broker

Hey, you mortgage brokers and mortgage advisers out there! πŸ‡¬πŸ‡§

Is your website just sitting there like a digital brochure? Is it failing to pull its weight in your lead generation strategy? Well, it's time to change that narrative and turn your website into a lead-generating machine that positions you as the mortgage expert you are!

From meta descriptions to blog posts, I'll walk you through how to make the most of your website to rake in those coveted mortgage leads. Ready? Let's get started.

Step 1: Know Your Audience

Before you do anything, you've got to know who you're speaking to. Are your clients first-time buyers, or are they looking for buy-to-let properties? The tone, content, and even the images you use will vary based on your audience. Create buyer personas to laser-focus your messaging.

Step 2: Optimize for SEO

If your website doesn't show up on the first page of Google, you're essentially invisible. Use tools like Google Keyword Planner or SEMrush to find the most effective keywords related to 'mortgage broker,' 'mortgage adviser,' and so on.

Pro Tip: Learn more about SEO tactics specific to mortgage brokers in my daily Mortgage Marketing Podcast.

Step 3: Craft Compelling Content

Once you've nailed down your keywords, incorporate them naturally into your website's content. Blog posts are a fantastic way to do this. They can provide valuable information to your audience while simultaneously boosting your SEO ranking.

Blog Post Ideas:

  • "5 Tips for First-Time Home Buyers"

  • "What to Look for in a Mortgage Adviser"

Step 4: Mobile-Friendly is a Must

Today, the majority of web searches come from mobile devices. Google also favours mobile-friendly websites, so if your site isn't optimised for mobile, you're missing out big time.

Step 5: Include Strong CTAs (Call-To-Actions)

Your website should guide visitors toward a specific action, be it signing up for a newsletter or getting a free mortgage assessment. Use clear, persuasive language for your CTAs like "Get Started Today" or "Talk to a Mortgage Expert Now."

Want to really master the art of crafting irresistible CTAs? Check out my coaching services at

Step 6: Leverage Social Proof

Potential leads want to see that you've successfully helped others. Showcase client testimonials, ratings, and even before-and-after case studies to build trust.

Don't forget to leverage your social proof on social media as well. For daily insights, make sure to follow me on Instagram.

Step 7: Monitor and Adjust

Use analytics tools like Google Analytics to track where your visitors are coming from, what they're looking at, and what actions they're taking. Make adjustments as needed to continue improving your lead generation efforts.

Step 8: Don’t Ignore the Footer

Your website's footer is an excellent place for a last-minute CTA or to offer quick links to important pages. Make sure it's not just a throwaway space.

Final Thoughts: Your Website is Your 24/7 Salesperson

Think of your website as an employee who works around the clock. When optimized correctly, it can be your best asset in generating leads and establishing you as a mortgage expert. Ready to take your brand to the next level? I'm here to help you every step of the way. Feel free to reach out for a custom coaching session on

So there we have it, folks! A step-by-step guide to making your website work for you. Catch you in the next blog post or over on the Mortgage Marketing Podcast. Cheers! πŸ₯‚

Mortgage BrokerMortgage ExpertLead GenerationBrand GrowthMortgage AdviserWebsite Optimization

Ash Borland

Mortgage Marketing Coach

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