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The Undeniable Potential of Mortgage Marketing: Why It's Not Too Late to Jump In

September 14, 20234 min read

The Undeniable Potential of Mortgage Marketing: Why It's Not Too Late to Jump In

Hello, dear readers!

In recent times, a question that has constantly been floating around in the mortgage industry is whether it's too late to dive deep into mortgage marketing, personal branding, and social selling. There seems to be an increasing worry that perhaps the market is becoming too saturated, with too many experts competing for attention. In this blog post, we will thoroughly debunk this notion and shed light on why now is the opportune moment for mortgage brokers to ramp up their marketing strategies.

Dispelling the Myth of Market Saturation

First and foremost, it's vital to understand that what you perceive as saturation might just be an illusion created by social media algorithms. These platforms tend to show us content similar to what we have previously interacted with. Therefore, as a mortgage broker or adviser immersed in the industry, you are likely to see a lot of content about mortgages - but your potential clients are not.

So, if you're worried about market saturation, breathe a sigh of relief. Your target audience, unless they are ardent mortgage enthusiasts, are not being bombarded by mortgage content daily. They are more likely to come across a diverse range of content catering to their various interests. Thus, there’s ample room for your voice to be heard and your brand to grow.

To learn more about refining your approach in this dynamic market, don't forget to check out the coaching options available at

The Product Adoption Curve: Your Ally in Brand Growth

In understanding the potential for brand growth in the mortgage industry, it is essential to acquaint yourself with the product adoption curve. This curve illustrates the different phases of product uptake in a market. Currently, we are just venturing into the early majority phase where content marketing, personal branding, and social selling are slowly becoming the norm, especially in the financial services sector.

Yet, there's a vast landscape to explore and conquer. Not everyone has caught onto these trends, which means the market is far from saturated. Your mission should be to position yourself as a mortgage expert who leverages these trends to offer insightful, valuable content to your audience, establishing yourself as a thought leader in the process.

For daily insights and tips on mortgage marketing, tune into the Mortgage Marketing Podcast to stay a step ahead.

Lead Generation: Quality Over Quantity

Now, you might be wondering about lead generation amidst the proliferation of content in the online space. The secret to effective lead generation is not merely increasing the quantity of your content but enhancing its quality. As a mortgage adviser or broker, your goal is to create content that resonates with your target audience, offering them value and addressing their specific needs and concerns.

While there may be numerous mortgage brokers sharing video content on social platforms, remember that not all are doing it well. This is where you can differentiate yourself by crafting content that is not only compliant with the new regulations but also engaging and informative. Your aim should be to become the go-to mortgage expert for your audience, someone they trust and value for reliable information and guidance.

To further enhance your personal branding and lead generation strategies, follow Ash Borland on Instagram for a treasure trove of marketing and sales tips.

Final Thoughts

So, is it too late to venture into mortgage marketing? Absolutely not. The market is ripe with opportunities for brokers willing to embrace innovative marketing strategies and personal branding. It's all about seizing the moment and establishing a robust presence in the digital space.

Remember, your potential clients are not sitting at the edge of their seats waiting for the next mortgage video, but you have the opportunity to create content that piques their interest and keeps them coming back for more.

With the industry evolving, now is not the time to retreat but to charge ahead with renewed vigour and strategies that resonate with your audience. Don’t let the perceived saturation hold you back. Instead, leverage it as a signal that there are ample opportunities waiting for those ready to take the plunge.

Should you have any questions or need guidance in navigating this exciting journey, feel free to drop an email at or reach out via Instagram.

Remember, the market is vast, and there is room for everyone to thrive. It's time to amplify your impact and income through strategic mortgage marketing.

Until next time, happy marketing!

Mortgage MarketingContent MarketingPersonal BrandingMortgage BrokerLead GenerationMarket Saturation

Ash Borland

Mortgage Marketing Coach

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