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The Ultimate Guide to Leveraging Social Media for Mortgage Lead Generation: Transforming You Into a Mortgage Expert

September 07, 20234 min read

The Ultimate Guide to Leveraging Social Media for Mortgage Lead Generation: Transforming You Into a Mortgage Expert

Hey there, mortgage brokers! are you struggling to generate enough leads? Still relying on outdated techniques like cold calling or direct mail? Well, it's time to level up your game in the digital age.

Welcome to the ultimate guide that will transform you from a traditional mortgage broker into a mortgage expert with a brand that screams credibility. We're diving deep into the role of social media in lead generation and brand growth.

So, grab a cuppa and let's get started!

Why Social Media Matters

First things first: social media isn't just for teens obsessed with TikTok dances or for sharing cute pictures of your dog (although we all love a good pupper pic 🐶). In today's digital landscape, social media is a powerhouse for businesses, including for those in the mortgage industry.

Believe it or not, over 3.6 billion people worldwide use social media. That's a massive pool of potential leads right at your fingertips. If you're not leveraging these platforms, you're missing out on a golden opportunity to grow your brand and become the mortgage adviser everyone turns to for expertise.

The Big Three: LinkedIn, Twitter, and Instagram

Let's start by focusing on the big three social media platforms that are particularly beneficial for mortgage brokers:

  1. LinkedIn: Ideal for networking with other professionals and sharing long-form, industry-specific content.

  2. Twitter: Great for quick updates, sharing news, and interacting with followers.

  3. Instagram: Perfect for branding and giving your business a face and personality.

LinkedIn - The Professional's Playground

LinkedIn is basically a goldmine for B2B lead generation. You can connect directly with property buyers, investors, and even other mortgage advisers. Think of it as a networking event that's happening 24/7, without the need to ever leave your home (or put on a suit).

Tip: Publish articles that display your expertise on the mortgage industry. Share insights on mortgage trends, tips on property investment, or explain complex topics in a way that the average Joe can understand.

Want to up your LinkedIn game? Check out my daily mortgage marketing podcast for tips on how to fully exploit this platform. 🎙️ Mortgage Marketing Podcast.

Twitter - Where News Happens

Being concise is an art, and Twitter is the platform to master it. With only 280 characters to get your message across, each tweet should deliver value. Share mortgage news, quick tips, or even regulatory changes that can affect your clients.

Tip: Use relevant hashtags like #MortgageAdvice, #UKProperty, or #HomeBuying to expand the reach of your tweets.

Instagram - Your Brand's Visual Diary

Instagram is the perfect platform for showcasing your brand's personality. From behind-the-scenes snaps to client testimonials, the sky's the limit when it comes to the content you can share. Use Instagram Stories for time-sensitive updates and to engage with your audience in real-time.

Tip: Consistency is key. Maintain a consistent posting schedule and visual theme to make your feed aesthetically pleasing and your brand instantly recognizable.

For daily marketing and sales tips to jazz up your Instagram feed, give me a follow at @ashborland.

The Personal Touch: Social Selling

Social selling isn't about bombarding people with sales pitches; it's about building genuine relationships. Engage with your audience by asking questions, responding to comments, and sharing valuable content that solves real-world problems.

Personal branding and social selling are like peas in a pod. You're not just selling mortgages; you're selling your expertise and credibility as a mortgage adviser.

Want to master social selling? You can learn more about working with me as your coach at

Measuring Success: The Metrics That Matter

We're all about growth here, so let's talk metrics. Keep an eye on these KPIs to measure your success:

  1. Engagement Rate: Shows how many people are interacting with your posts.

  2. Click-Through Rate (CTR): Indicates the effectiveness of your call-to-actions.

  3. Lead Conversion Rate: Measures how many social media interactions actually turn into viable leads.

The Takeaway

Social media is not an optional extra; it's a necessity in today's mortgage market. From LinkedIn to Instagram, each platform offers unique opportunities for lead generation and brand growth. So, what are you waiting for? Start turning those likes into loans and those follows into funds today!

Eager to get started but not sure how? Feel free to reach out. Let's get you on the path to becoming a mortgage expert with a thriving business. 🚀 Work with Ash Borland.

Till next time, cheers! 🥂

About the Author: Ash Borland is a marketing and sales coach dedicated to helping mortgage brokers in the UK grow their brand and skyrocket their revenue. For more insights, tune in to the Mortgage Marketing Podcast or follow him on Instagram.

Social MediaMortgage BrokerLead GenerationBrand GrowthMortgage ExpertPersonal Branding

Ash Borland

Mortgage Marketing Coach

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