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Landing "£1 Million" Mortgage Clients

January 22, 20242 min read

 Are you a mortgage broker looking to nail down your ideal client and leverage social media to reach them effectively? That's precisely what we're diving into today!


This topic was sparked by a recent success story from a client who managed to attract nine prospects through social media in just one week, including three needing mortgages over £1 million. These high-value leads are not just numbers; they're a testament to the power of targeted marketing.


Identifying Your Ideal Client

The first step is crystal clear: know who you're aiming for. Wanting to work with clients in the million-pound range isn't for everyone, but for my client, it was a perfect fit due to their specific expertise and past client base. Understanding your target audience is crucial. Otherwise, you're just throwing darts in the dark.


Crafting Your Content

 Once you know your ideal client, your content should speak directly to them. For instance, instead of discussing average incomes, tailor your examples to reflect the lifestyles of your target clients. If your goal is to attract clients with luxury cars and high-end lifestyles, your content should mirror that. It's not about alienating others; it's about attracting the right ones.


Choosing the Right Platform

 Finally, it's essential to be active on platforms where your target clients spend their time. This might mean focusing more on LinkedIn, Instagram, or YouTube, rather than just sticking to your personal favorites. The key is to go where your audience is.


Implementing these strategies can significantly boost your visibility and attract the clients you desire. Remember, it's about knowing your audience, creating relevant content, and being present on the right platforms.


Closing Thoughts

 Embracing these strategies has led my clients to substantial success on social media, and it can do the same for you. If you're interested in more insights like these, be sure to subscribe and check out the Mortgage Marketing Blueprint for detailed guidance on launching your brand on social media.


Thanks for tuning in, and I'll catch you in the next one

If you’re looking for more tailored advice check out the following 3 areas 

Personalised 1-on-1 Coaching

Elevate your business with bespoke coaching. Delve into your unique challenges and unlock your full potential:

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Discover the keys to successful mortgage marketing. Get your complimentary blueprint and start revolutionising your marketing approach today:

Tune Into the Mortgage Marketing Mastery Daily Podcast

Join me daily for insights, strategies, and mastery in mortgage marketing. Listen now and subscribe for updates:

Ash Borland

Mortgage Marketing Coach

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