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How do I build a strong brand presence for my mortgage business on social media?

September 08, 20233 min read

How do I build a strong brand presence for my mortgage business on social media?

In today’s digital age, having a robust online presence is more than a mere luxury. It's essential. If you’re a mortgage broker, adviser, or expert in the UK, social media is an indispensable tool in your kit. Through social channels, you can bolster your brand, generate quality leads, and significantly elevate your business. But how?

Grab a cuppa, and let’s delve into this together. And remember, if you ever need a nudge in the right direction or expert insights, you can always get in touch with me at

1. Know Your Audience

First and foremost, identify who you want to reach. In the mortgage world, are you targeting first-time buyers, property investors, or someone else? By understanding your target demographic, you can tailor your content to speak directly to their interests and pain points.

2. Choose The Right Platforms

Not all social media platforms serve the same purpose. LinkedIn is excellent for networking and B2B, while Instagram and Facebook are great for showcasing properties and sharing testimonials. Ensure you pick the platforms that align with where your audience hangs out.

3. Offer Value Through Content

Ditch the hard sell. Instead, position yourself as an informed guide. Share articles, market updates, or even homebuying tips. Remember, your content should resonate with your audience and establish you as a trusted voice in the mortgage arena.

4. Engage, Don’t Just Broadcast

Social media is about building relationships. Engage with your audience by replying to comments, joining relevant groups, and starting conversations. An engaged following is far more likely to become loyal customers.

5. Consistency is Key

You can’t post sporadically and expect to build a strong brand. Have a content calendar and stick to a posting schedule, ensuring you remain at the forefront of your audience's minds.

6. Showcase Success Stories

Nothing speaks louder than success. Share testimonials, case studies, and client experiences. This not only builds trust but also showcases your expertise.

7. Use Paid Advertising

Organic reach is fantastic, but to amplify your presence, consider using paid advertising. Platforms like Facebook and Instagram offer highly targeted ads, ensuring you reach potential clients right where they are.

8. Educate with Webinars and Live Sessions

Hold educational sessions on topics such as the mortgage application process or the benefits of remortgaging. This positions you as an expert while providing genuine value.

9. Collaborate and Network

Team up with local businesses or influencers in the property realm. This can expand your reach and bring fresh perspectives to your content.

10. Monitor and Adjust

Regularly review your analytics. Which posts garnered the most engagement? What topics resonate with your audience? Use this data to refine your strategy moving forward.


Building a commanding brand presence for your mortgage business on social media isn't a one-time task. It's an ongoing journey. By following the steps above, remaining informed, and consistently engaging your audience, you’ll not only build a formidable brand but also see a tangible increase in leads and business.

Remember, while the world of social media might seem daunting, you don't have to traverse it alone. As a seasoned marketing and sales coach, I'm here to guide, support, and ensure you make the most of your online efforts. Discover more about how we can work together at

To your success in the digital realm!

Mortgage business brandingSocial media strategyUK mortgage brokersLead generationMortgage adviser marketingOnline presence for mortgages

Ash Borland

Mortgage Marketing Coach

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